What a letter really costs

Why $39 for a letter? Here's the honest maths.

A letter that lands on the right day takes more than paper and a stamp. Here's what it costs to do it well yourself, and everything we take off your plate.

Doing it yourself, the nice way

One letter, done properly. Add it up.

Writing the words takes the same time either way, so we've left that out. Everything else is on you.

A good card, or proper paper and an envelope

Hallmark cards sell for $6 to $10 each1. A quality writing set, 8 sheets and 8 envelopes, is about $202.

$6 to $20

A stamp

The basic stamp went up to $1.85 on 1 September 20263, and further 20 cent rises are already flagged for 2027 and 20284.

$1.85

Your time: buying it, addressing it, getting it to a post box

A trip to the shops for the card, another to the post box, and writing out the envelope. Call it the best part of an hour.

How much is your hour worth?

Getting the timing right

Regular letters are now delivered every second business day, and take around 4 to 5 business days within a state and 6 to 8 interstate5. Post too early and it sits in the letterbox. Post too late and it misses the day.

Your best guess

Remembering, every single year

A calendar reminder, on a busy morning, that you hope you see in time to do all of the above.

Fingers crossed

Peace of mind

Knowing it's already sorted, and that it will be there on the day, even in a week when everything else goes sideways.

How much is peace of mind worth?

Doing it yourself

Plus your time, the guesswork on posting day, and the remembering.

$8 to $22plus your hour, and your peace of mind

An Afterword Classic letter

Fine recycled paper, printed, sealed and addressed by hand, postage included, posted to arrive on the day. Nothing to remember.

$39all in

Prices checked November 2026.

What your $39 covers

Everything between your words and their letterbox.

Paper you'd be proud of

100% recycled premium stock with a matching envelope, up to 3 sheets printed both sides. Or Luxe fine paper, the one they keep in a drawer for decades.

Sealed and addressed by hand

A real person prints, folds, seals and addresses every letter, and checks it printed cleanly. They're trained not to read a word.

Timed to arrive on the day

We post with Australia Post's delivery window built in, so the letter lands on the day, not the week after.

Postage, even years ahead

Stamps keep going up. Book up to 5 years ahead and postage is still included. A small timing fee applies only when you pay more than 6 months early.

We do the remembering

Write it whenever you're thinking of them. We remind you before the edit window closes, then take it from there.

Private by design

Your words are only for the person you wrote them to. E-letters are sent automatically and never read by anyone here.

Not because you don't care

Life just gets in the way.

A busy week. A move. A trip away. The card bought weeks ago and still in the drawer. Most of us have meant to send something and run out of days.

28%have missed their best friend's birthday6
1 in 4have spent more than planned to make up for a forgotten birthday or anniversary6

UK survey by Moonpig, 2020.

With Afterword you write it when the feeling is there, and we make sure it arrives when it matters to them.

Planning the years ahead

Book the next few now. Save as you go.

Pay once and write each letter whenever you like. A letter that arrives on their birthday five years from now is something no post box can do for you.

Short on budget this time? E-letters are free, always, and still arrive at 8am on the day.

Classic printed letter$39
Luxe fine paper$49
Book 3 or 4 printed letters10% off
Book 5 or more15% off
The next 5 birthdays on Classicabout $230
E-letterFree

Write it while you're thinking of them. We'll handle the rest.

Pick the day, write your letter, and we'll make sure it arrives on paper they'll keep. Setting it up takes a few minutes.

Founding offer: FOUNDING20 takes 20% off your first order, while it lasts

Sources

  1. Hallmark Australia and card prices, checked November 2026
  2. Original Crown Mill writing set, 8 sheets and 8 envelopes, $19.95
  3. ACCC: Australia Post stamp price increase from 1 September 2026
  4. YourLifeChoices: further increases flagged for 2027 and 2028
  5. Australia Post: regular letters every second business day and delivery standards
  6. Moonpig research, January 2020 (UK)